A client approached me to develop a brand for their business, The Annex by LK & Grey, a collection of spa professionals located in a charming turn-of-the-century Victorian in downtown Santa Rosa. While my client had a logo designed by a friend, they were uncertain about the next steps to take to bring the brand to life.
Drawing inspiration from the soft, light-filled, feminine space, I began with a simple color palette and wove the zen ambiance into a brand. The resulting look was reflected in a website, a minimalist business card, and a services menu. To promote the opening of The Annex, I designed a postcard that was sent to both new and existing clients, along with event graphics shared on the client's social media platforms. The grand opening of the Annex by LK & Grey was a tremendous success.
webpage
website
business card
social media graphic
postcard
postcard & business card
digital graphic
services menu
digital graphic
e-newsletter
social graphic
digital graphic
social graphic
social graphic
