I joined Sun City Lincoln Hills, an active adult retirement community in Northern California, as their inaugural Advertising & Promotions Director. My primary responsibility was to rebrand and promote the association-run businesses: an on-site restaurant, a catering department, an event venue, a day spa, a resident activities and entertainment department, and a wellness and fitness department.
I orchestrated a multi-day photo shoot to showcase the association’s services and amenities, developed advertising campaigns for the association’s monthly magazine and launched the community’s social media. The refreshed rebranding initiative resulted in increased community engagement, evidenced by higher class registrations, greater event attendance, and increased association revenue.
e-newsletter header
website
digital billboard
Activities website portal
Activities website portal
flyer
magazine ad
website
flyer
flyer
