While still in college, I began my career as an assistant to the Art Director at a Silicon Valley boutique graphics and animation studio. This was an invaluable experience where I honed my design skills and gained firsthand insight into running a small business. I helped coordinate, and occasionally assisted in creating, 2D and 3D graphics for clients like Stanford University, Alza Corporation, and USGS. One unforgettable project was the opportunity to design a logo for an internal department at NASA — a thrilling opportunity that set an incredibly high standard for the start of my design career.
I continued my broadcast design journey at Phoenix's PBS station, KAET, located on the campus of Arizona State University, where I was a student completing my BA degree in Art with an emphasis in Computer Graphics & Animation. I then graduated to broadcast designer/animator at Phoenix’s CBS affiliate, KPHO-TV, and later worked at the local ABC affiliate, KNXV. Eventually, I returned to San Francisco, joining KNTV (NBC) and KBWB (WB) as Senior Designer, soon after advancing to Design Director. In this role, I created custom news graphics packages, news sets, and show opens, and managed two design departments, located 50 miles apart (in San Jose and San Francisco). I also worked with the team that transitioned KNTV from an independent ABC station to the NBC affiliate for the Bay Area. In addition to news, special projects included designing on-air graphics packages for the California Music Awards (the BAMMIES) and the televised San Francisco Pride Parade. I relocated to Sacramento to join the duopoly KCRA (NBC) and KQCA (WB) where I concluded my broadcast design career.
Although I've moved on from broadcast, I’m proud of my work in television and the skills I developed, such as storytelling, 2D animation, and set design. They directly influence my work today, especially in digital, presentation, and exhibit design.
My demo reel can be viewed below.
vehicle wrap
vehicle wrap
sales folder
digital billboard
news program open
sales folder
toy packaging
news graphic
newsroom monitor graphic and signage
Television Demo Reel