2017 - Present
Cognoa, Inc., Visual Designer
Visual design consultant for pediatric behavioral health start-up, providing design direction and concept-to-completion deliverables to a fast-growing dynamic multi-disciplinary team. Responsible for developing and driving the company's brand identity across internal and external company communications. Daily collaboration with multiple internal teams to produce a wide range of assets encompassing digital, web, print, video, presentation, and exhibit design.
Cognoa, Inc., Visual Designer
Visual design consultant for pediatric behavioral health start-up, providing design direction and concept-to-completion deliverables to a fast-growing dynamic multi-disciplinary team. Responsible for developing and driving the company's brand identity across internal and external company communications. Daily collaboration with multiple internal teams to produce a wide range of assets encompassing digital, web, print, video, presentation, and exhibit design.
2003 - 2012, 2014 - 2017
Freelance Design & Creative Services
Owner and designer of boutique creative agency providing visual solutions from brand development to collateral creation.
Freelance Design & Creative Services
Owner and designer of boutique creative agency providing visual solutions from brand development to collateral creation.
Project highlights:
• 30-page monthly magazine for a wellness resort
• Ferry building billboard for new luxury San Francisco Bay Area condominiums
• Van wrap for a San Francisco TV station
• Print and digital graphics for non-profits
• Specialty-printed custom invitations for corporate events & fundraisers
• 30-page monthly magazine for a wellness resort
• Ferry building billboard for new luxury San Francisco Bay Area condominiums
• Van wrap for a San Francisco TV station
• Print and digital graphics for non-profits
• Specialty-printed custom invitations for corporate events & fundraisers
2012 - 2013
Sun City Lincoln Hills, Director of Advertising & Promotions
First Director of Advertising & Promotions for Northern California’s largest active adult retirement community. Created this new department for the association from the ground up. Oversaw brand development, redesigned websites, strategized ad campaigns, developed marketing materials, debuted social media, and supervised photo shoots. Provided marketing and design support for the association-run businesses including: on-site restaurant, event venue and catering department, full-service day spa, resident activities department, wellness & fitness department, and an annual summer concert series. Increased community engagement, measured in class registration, event attendance, and association businesses' revenue.
Sun City Lincoln Hills, Director of Advertising & Promotions
First Director of Advertising & Promotions for Northern California’s largest active adult retirement community. Created this new department for the association from the ground up. Oversaw brand development, redesigned websites, strategized ad campaigns, developed marketing materials, debuted social media, and supervised photo shoots. Provided marketing and design support for the association-run businesses including: on-site restaurant, event venue and catering department, full-service day spa, resident activities department, wellness & fitness department, and an annual summer concert series. Increased community engagement, measured in class registration, event attendance, and association businesses' revenue.
2001 - 2003
KCRA-TV & KQCA-TV, Art Director
Art Director for two Graphics departments with individual identities for Sacramento’s NBC & WB affiliates. Designed and implemented News, Programming and Promotions graphics & animations for both stations, each with separate identities. Created custom show graphics and sets for special programs including the Olympics and the California State Fair. Helped to increase and maintain viewership, community presence, and ad revenue for the Sacramento area's most watched and highest-rated news station.
KCRA-TV & KQCA-TV, Art Director
Art Director for two Graphics departments with individual identities for Sacramento’s NBC & WB affiliates. Designed and implemented News, Programming and Promotions graphics & animations for both stations, each with separate identities. Created custom show graphics and sets for special programs including the Olympics and the California State Fair. Helped to increase and maintain viewership, community presence, and ad revenue for the Sacramento area's most watched and highest-rated news station.
1998 - 2001
KNTV-TV & KBWB-TV, Sr. Broadcast Designer/Animator promoted to Art Director
Sr. Designer promoted to Art Director for the San Francisco Bay Area NBC & WB duopoly. Led the design team overseeing the redesign of KNTV’s brand identity as the station transitioned from an ABC to San Francisco’s NBC affiliate. Responsible for building and expanding two design departments (in two locations: San Jose and San Francisco), including hiring design staff and purchasing equipment (hardware & software). Developed and implemented graphics packages for both stations while maintaining unique identities for each. Designed News opens, on-air graphics and sets. Art directed custom graphic packages for special programs including the BAMMIES (Bay Area Music Awards) and the San Francisco Pride Parade.
KNTV-TV & KBWB-TV, Sr. Broadcast Designer/Animator promoted to Art Director
Sr. Designer promoted to Art Director for the San Francisco Bay Area NBC & WB duopoly. Led the design team overseeing the redesign of KNTV’s brand identity as the station transitioned from an ABC to San Francisco’s NBC affiliate. Responsible for building and expanding two design departments (in two locations: San Jose and San Francisco), including hiring design staff and purchasing equipment (hardware & software). Developed and implemented graphics packages for both stations while maintaining unique identities for each. Designed News opens, on-air graphics and sets. Art directed custom graphic packages for special programs including the BAMMIES (Bay Area Music Awards) and the San Francisco Pride Parade.
Expertise
Brand Identity: logos, color palettes, typography, icons, style guides, asset management
Web: websites, landing pages, email templates, digital ads
Presentation: PowerPoint decks, training presentations, webinars, broadcast graphics/animations
Print: postcards, self-mailers, flyers, brochures, magazines, custom invitations, labels, stationary
Signage/Display: large format billboards, posters, pull-up banners, vehicle wraps
Video: script development, storyboarding, animation, videography and video editing
Exhibit: trade show booths, signage, videos
Skills
• Creative conceptualization and direction
• Expertise in developing and defining creative strategy, brand development and brand systems
• Supervisory/management experience; both internal and external partners
• Project management experience, with a focus on creative direction, external vendors and agencies
• Ability to collaborate with a team or work independently
• Organized & detail-oriented
• Excellent written and verbal communication skills
• Demonstrated success working in a fast-paced, start-up environment
• Expertise in developing and defining creative strategy, brand development and brand systems
• Supervisory/management experience; both internal and external partners
• Project management experience, with a focus on creative direction, external vendors and agencies
• Ability to collaborate with a team or work independently
• Organized & detail-oriented
• Excellent written and verbal communication skills
• Demonstrated success working in a fast-paced, start-up environment
Tools
Adobe Creative Suite: Photoshop, InDesign, Illustrator, Acrobat, XD
Microsoft Office: PowerPoint, Word, Excel
Email Marketing: Mailchimp, Constant Contact
Website: WordPress, Webflow, Wix, HTML
Print: Pantone color system (PMS), print methods including offset, digital, thermography, letterpress, foil stamp, embossing, large format, and vehicle wraps
Education
B.A. Studio Art | Emphasis in Computer Graphics & Animation | Arizona State University
A.A. Film/Television | Emphasis in Television | De Anza College