2023 - Present
Director of Creative Services
Multidisciplinary role providing creative direction, brand strategy, design production and management for a fast-growing pediatric behavioral health start-up. Responsible for developing and driving the company's brand identity across internal and external company communications. Daily collaboration with internal teams to produce a wide range of assets encompassing digital, web, print, video, presentation, and exhibit design.
2017 - 2023
Visual Designer (contract) 
Visual design for pediatric behavioral health start-up. Contributed to cross-functional team effort securing FDA clearance and subsequent product launch of the first autism diagnostic for children. 

2003 - 2023
Freelance Design & Creative Services
Provided a range of creative solutions for clients in a variety of industries including real estate, hospitality, health & wellness, travel, events and digital medicine. Developed branding, logos, marketing collateral, signage, websites, videos, and social media graphics. Collaborated with web developers, photographers, printers and video editors to complete projects. Managed multiple projects and deadlines simultaneously.Honed entrepreneurial, networking and time management skills as a business owner-operator.
Project highlights:
•  30-page monthly magazine for a wellness resort
•  Ferry building billboard for new luxury San Francisco Bay Area condominiums
•  Van wrap for a San Francisco TV station
•  Print and digital graphics for non-profits
•  Specialty-printed custom invitations for corporate events & fundraisers
2012 - 2013
Director of Advertising & Promotions
Built and launched the association’s Marketing department as the inaugural Director of Advertising & Promotions for Northern California’s largest active adult retirement community. Re-branded association businesses: an on-site restaurant, catering department, event venue, day spa, resident activities & entertainment department, and wellness & fitness department. Rebranding increased community engagement measured by class registration, event attendance, and association revenue. Organized a multi-day photo shoot capturing the association’s services & amenities. Developed novel ad campaigns for the association’s monthly magazine. Initiated a social media presence by creating Facebook accounts for all association businesses, including designing graphics, writing, and scheduling posts.
KCRA-TV & KQCA-TV
2001 - 2003
Design Director
Managed two Graphics departments for Sacramento’s NBC & WB affiliates. Designed and implemented daily news, programming and promotions graphics & animations for both stations, while maintaining separate identities. Created custom show graphics and sets for special programs and events including the Olympics and presidential elections. Ensured creative quality for on-air news graphics and trendsetting promo packages for the highest rated TV station in the Sacramento region.
KNTV-TV & KBWB-TV
1999 - 2001

Design Director
Led team rebranding KNTV’s identity from an ABC to an NBC affiliate, setting the stage for one of the highest-rated Bay Area news stations. Built two design departments (San Jose & San Francisco) including hiring of design staff and purchasing equipment & software. Developed style guides, asset libraries and project request systems. Designed two station graphics packages while maintaining their unique identities (NBC & WB) including newcast opens, on-air graphics, animations and sets. Art directed custom graphic packages for special programs including the BAMMIES (Bay Area Music Awards) and the San Francisco Pride Parade.
1998 - 1999
Sr. Broadcast Designer/Animator
Lead broadcast designer creating daily news and promotions graphics & animations for KNTV, San Jose and KBWB (WB20), San Francisco.
Education
BA Studio Art, emphasis in Computer Graphics & Animation
Arizona State University

AA Film/Television, emphasis in Television
De Anza College
Expertise
Brand Identity: logos, color palettes, typography, icons, style guides, asset management
Web: websites, landing pages, email templates, digital ads
Presentation: PowerPoint decks, training presentations, webinars, broadcast graphics/animations
Print: postcards, self-mailers, flyers, brochures, magazines, custom invitations, labels, stationary
Signage/Display: large format billboards, posters, pull-up banners, vehicle wraps
Video: script development, storyboarding, animation, videography and video editing
Exhibit: trade show booths, signage, video wall
Skills
•  Creative conceptualization and direction
•  Developing and defining creative strategy, brand development and brand systems
•  Supervisory/management experience; both internal and external partners 
•  Project management experience, with a focus on creative direction, external vendors and agencies
•  Ability to collaborate with a team or work independently
•  Organized & detail-oriented
•  Excellent written and verbal communication skills
•  Demonstrated success working in a fast-paced, start-up environment
Tools
Adobe Creative Suite: Photoshop, InDesign, Illustrator, Acrobat
Microsoft Office: PowerPoint, Word, Excel
Email Marketing: Mailchimp, Constant Contact, HubSpot
Website: WordPress, HTML
Print: Pantone color system (PMS), print methods including offset, digital, thermography, letterpress, foil stamp, embossing, large format, and vehicle wraps
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